Antler:
Driving Conversions Through Paid Ads & Social Growth
Objective.
Antler, a heritage British luggage brand, sought to increase brand awareness and drive online sales among high-net-worth travellers. The focus was on refining their paid advertising strategy to enhance conversions and maximise return on ad spend (ROAS).
What We Did
Conducted a detailed audience segmentation to target affluent travellers, business professionals, and style-conscious consumers.
Designed and executed Google Search & Shopping Ads to capture high-intent buyers searching for premium luggage.
Developed high-impact Meta ad campaigns, leveraging visually compelling creatives and dynamic retargeting strategies.
Implemented A/B testing to optimise ad performance, refining creatives, messaging, and audience targeting.
Provided real-time campaign monitoring and reporting to maximise budget efficiency and conversion rates.
The Results
28% increase in conversions from paid social and search campaigns.
40% improvement in ROAS through optimised ad spend and refined targeting.
18% uplift in retargeting conversions, leading to higher returning customer rates.