Our Work.
Raye Marketing embarked on an exciting venture with Diageo to support the UK and Hong Kong markets with the launch of a new collectible set of rare whiskies, Prima & Ultima. Our task was to establish the tone of voice, identify target audiences, and outline a comprehensive communications strategy. With meticulous planning and strategic insights, we aimed to create a buzz and intrigue among whisky enthusiasts, setting the stage for a successful launch.
Tasked with devising an email marketing strategy for The Birley Clubs, Raye Marketing set out to create engaging content that resonated with members and encouraged repeat visits. With a focus on each of the five member clubs, our goal was to craft personalised and compelling narratives that captured the essence of the clubs, fostering a sense of exclusivity and community among members.
Raye Marketing supported Belmond in crafting a compelling digital strategy to enhance the launch of the Britannic Explorer train journey. Our work focused on developing strategic content, refining digital engagement tactics, and optimising messaging to captivate luxury travellers. Through a targeted approach, we helped position the new journey as an exclusive experience within Belmond’s renowned collection.
Raye Marketing collaborated with Antler to refine their digital storytelling and enhance customer engagement. We developed a content-driven approach to reinforce Antler’s heritage, craftsmanship, and travel expertise, ensuring alignment with their premium brand positioning. By optimising website content, email strategies, and ad messaging, we helped strengthen Antler’s connection with modern travellers while preserving its legacy of quality and innovation.
Raye Marketing collaborated with The Seed, a prestigious luxury private villa in Bali, to elevate its market presence and attract high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients. Our extensive digital marketing strategy included in-depth market research, SEO, content creation, PR planning, and strategic partnerships. By leveraging these tactics, we positioned The Seed as a leading destination in the luxury private villa market, driving significant engagement and attracting a discerning clientele.
Raye Marketing enhanced their online presence and engaged a broader audience in the wellness space. Our comprehensive 360-degree digital marketing strategy encompassed SEO, content creation, email marketing, influencer collaborations, and paid advertising. By leveraging these tactics, we aimed to position Zephyr as a leading authority in holistic wellness and yoga retreats, driving meaningful engagement and fostering a dedicated community.
Raye Marketing partnered with Italy Charme, a boutique tour operator specialising in authentic Italian experiences, to enhance its market positioning and attract high-net-worth (HNW) clients. Our collaboration focused on a comprehensive strategy that included website copy refinement, Google Ads campaign management, email marketing optimisation, and enhancing the brand’s storytelling to align with luxury standards. By crafting tailored campaigns and refining user experiences, we helped position Italy Charme as a premier provider of bespoke Italian tours and experiences, driving increased engagement from discerning global travelers.
Raye Marketing partnered with The Piggy Brewing Company, a celebrated craft brewery in France, to enhance its digital footprint and engage a broader audience of craft beer enthusiasts. Our tailored marketing strategy included an in-depth SEO audit, meta title and description optimization, UX recommendations, and the creation of high-impact landing pages. Additionally, we developed targeted content strategies and campaigns to attract new customers, including Christmas promotions and blog content designed to resonate with craft beer lovers.
Raye Marketing embarked on a transformative journey with Jalan Estate, a prominent property investment company in France. Tasked with leveraging social media to recruit investors to their property portfolio, our mission was to craft a compelling digital narrative that resonated with potential investors, showcasing the allure and potential of their properties across France.
Partnering with the Lilongwe Wildlife Trust, Raye Marketing delved into the realm of digital marketing to bolster their conservation efforts. Auditing their existing digital strategies, we strategised to enhance their online presence, focusing on recruiting new donors to support their vital conservation initiatives in Malawi. Our aim was to craft a captivating narrative that highlighted the Trust's impactful work while inspiring individuals to contribute to wildlife conservation.
Raye Marketing spearheaded the resurgence of Pimm's No. 6 variant (Vodka Cup) in the UK, employing a comprehensive approach encompassing communications, PR, brand partnerships, and social media. Our goal was to reignite interest and generate intrigue surrounding this iconic beverage.
Raye Marketing partnered with The Hot Box Co., a growing wellness brand offering wild spa experiences, to elevate its presence in the wellness market and drive bookings for its unique locations. Our comprehensive strategy included in-depth SEO audits, email marketing campaigns, paid social media ads, and influencer collaborations. By leveraging these tactics, we positioned The Hot Box Co. as a must-visit destination for wellness seekers and group retreats, increasing engagement, visibility, and bookings for its expanding locations.
