The Hot Box Co.: Expanding a Unique Wellness Brand in the UK
Objective.
The Hot Box Co., a growing wellness brand offering wild spa experiences, sought to expand its market presence, attract wellness seekers and group bookings, and drive engagement for its unique locations. The goal was to position the brand as a must-visit destination for everyday wellness, private retreats, and recovery experiences.
What We Did
SEO Strategy: Conducted an SEO audit to optimise website visibility with targeted keywords and refined meta content.
Email Marketing: Developed automated workflows and segmented campaigns to nurture customer relationships and drive repeat bookings.
Paid Social Ads: Created geo-targeted campaigns to attract new customers and increase bookings for the new location launch.
Influencer Outreach: Partnered with local and wellness influencers to generate organic reach and engaging content.
Content Creation: Crafted blogs and web updates to highlight wellness benefits and strengthen brand messaging.
The Results
Increased Visibility: Positioned The Hot Box Co. as a key player in the local wellness market.
Boosted Engagement: Improved email open and click-through rates, driving repeat visits.
Higher Bookings: Social campaigns and influencer collaborations led to a surge in bookings.
Expanded Reach: Connected with new local audiences, increasing brand awareness.
Loyal Customers: Strengthened relationships through tailored campaigns and referral programs.