Belmond:
Digital Engagement for the Launch of the Britannic Explorer
Objective.
Belmond, a leader in luxury travel, introduced the Britannic Explorer, a new train journey through the British countryside, blending heritage, luxury, and immersive experiences. To ensure a successful launch and digital engagement, Belmond sought to drive awareness and bookings through strategic digital content and marketing efforts.
What We Did
Developed a compelling digital storytelling strategy, ensuring the Britannic Explorer’s rich narrative was seamlessly woven across web, social, and editorial content.
Provided SEO-driven content recommendations, optimising Belmond’s website landing pages and travel guides to enhance organic search visibility.
Crafted email marketing strategy and messaging frameworks, equipping Belmond’s in-house teams with high-converting copy tailored to different audience segments.
Outlined a high-impact social media content plan, providing creative direction for visual storytelling and engagement tactics.
Consulted on luxury travel partnerships and digital placements, recommending collaborations with key publishers and influencers in the high-net-worth travel space.
The Results
30% increase in website traffic to the Britannic Explorer landing page.
Higher email open rates and engagement, resulting in early interest and pre-bookings.
Strong social media traction, positioning Britannic Explorer as a must-experience luxury journey.